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To Consume Is Glorious
Economist Intelligence Unit
Presenter: Janet De Silva, CEO

The Ritz Carlton, Beijing
May 8, 2008
 
Napoleon once said, “Let China sleep for when she wakes she will shake up the world”.

Well China is awake …and over the past 2 decades has become the factory to the world. But, today, we are on the cusp of an even bigger transition…the transition from “Made in China” to “Sold in China”. And, this transition will really shake the world.

Over the coming decade, China will become the world’s newest and largest middle class consuming market, promising a shopping spree of historic proportions.

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