The first Fruits & Passion store was opened in China in 2005 and the brand has enjoyed a very strong reception from Chinese consumers due to its high quality products and attractive shopping environment – all offered at an affordable price point. retail CHINA is projecting a build out in China to 80 stores by 2010.

Fruits & Passion was created in Quebec, Canada in 1992 to offer the very best in personal care and ambiance products – unique products that stand apart in quality and originality. They are sold internationally and in over 2000 retail points of sale in the U.S.

retail CHINA is developing a combination of distribution and retail channels that are ideal for Fruits & Passion’s lifestyle products. retail CHINA also manages a dedicated team that is fully compliant and knowledgeable about Chinese government requirements relating to Fruit & Passion’s products.

About retail CHINA

retail CHINA limited. is a specialist retailer adapting international retail brands to China and operating their retail stores. It is focused on China’s growing middle class market offering consumers affordable and high quality products that enhance their lifestyle. It partners with international retail brands, by securing the rights to operate their retail channels in China. retail CHINA works closely with several leading international property developers and will be introducing a number of international brands through the more than 200 shopping malls they will be opening over the next three to five years. retail CHINA was formed from the operating company that introduced and has successfully operated “Fruits & Passion” in China since 2005.   

For media enquiries, please contact:
Howard Hsu
retail CHINA limited
howardhsu@retailchinalimited.com

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