Leading European Fashion Designer Partners with retail CHINA
Choosing China for Asian launch
March 26, 2008
COLD METHOD, one of Europe’s fastest growing fashion designers is partnering with retail CHINA limited of Hong Kong on a major expansion in China and Southeast Asia. The firms announced an exclusive 20-year deal for retail CHINA to introduce and develop retail channels for COLD METHOD in China, Hong Kong, Macau and Singapore. retail CHINA plans to develop a combination of channels including retail CHINA owned and operated COLD METHOD flagship shops, department store shop-in-shops, online retailing and distribution agreements through major retail chains in Hong Kong and Singapore. Excluding distribution agreements with other retail chains, retail CHINA plans to open and operate 53 retail points for COLD METHOD in China over the first 3 years of the agreement.
COLD METHOD is the fastest growing men's brand in Europe and is expanding rapidly globally. They have recently entered the US and Canada and are available in more than 500 selling points in Benelux, France, Germany, UK, Italy, Spain and Russia. For 2008, they feature continuous capsule ranges that include apparel and a full range of accessories The retail CHINA deal is their first Asian business venture and gives them access to the world's fastest growing, and youngest middle class. retail CHINA’s CEO, Janet De Silva says, “retail CHINA is excited about this partnership. COLD METHOD is a perfect fit for China’s upwardly mobile, young professional class. Their ‘9 Aesthetics’ philosophy provides an exciting retail concept enabling customers to easily mix and match their look across COLD METHOD ’s line.”
COLD METHOD Creative Director Alex Jansen says, “COLD METHOD accentuates one’s personality making men look discreetly well-dressed. We create exclusiveness and affordable luxury in a capsule wardrobe with a limited number of essential pieces to fit a man’s total way of life. In retail CHINA, we found a partner who understands our brand philosophy and also understands how to adapt it and develop it in China.” COLD METHOD was formed in 2005 by FOURTOSIX, a design team with many years of experience in the fashion industry.
About retail CHINA
retail CHINA limited is a specialist retailer adapting international retail brands to China and operating their retail stores. It is focused on China’s growing middle class market offering consumers affordable and high quality products that enhance their lifestyle. It partners with international retail brands, by securing the rights to operate their retail channels in China. retail CHINA works closely with several leading international property developers and will be introducing a number of international brands through the more than 200 shopping malls they will be opening over the next three to five years. retail CHINA was formed from the operating company that introduced and has successfully operated “Fruits & Passion” in China since 2005.
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